Businesses need efficient and cost-effective ways to communicate with their customers. While text messages (SMS) have long been a staple in business communication, WhatsApp notifications are quickly becoming the preferred choice. Let’s see why WhatsApp notifications outperform text messages in terms of business processes and charges.
i) Cost Efficiency
Text Messages:
Text messages can be expensive, especially for businesses that need to send a high volume of messages regularly. Costs can add up quickly, particularly when sending international messages or using additional features like media attachments.
WhatsApp Notifications:
WhatsApp notifications are generally more cost-effective. As an internet-based service, WhatsApp relies on data rather than traditional messaging networks, often resulting in lower costs. For businesses, this can mean significant savings especially when dealing with international clients. Using a provider like Pay Hero Kenya who charges as little as 0.3 to 0.6 shillings per notification depending on the volume, further reduces costs significantly.
ii) Rich Media Support
Text Messages:
Standard SMS is limited to 160 characters and primarily supports text. While MMS can send images and videos, it is often more expensive and less reliable.
WhatsApp Notifications:
WhatsApp supports a wide range of media formats, including images, videos, documents and audio files, all at no additional cost. This versatility allows businesses to send richer, more engaging content, enhancing customer interaction and satisfaction.
iii) Global Reach
Text Messages:
Sending SMS messages internationally can be complex and costly, with varying rates and regulations across different countries.
WhatsApp Notifications:
WhatsApp has a vast global user base, making it an ideal platform for businesses with international customers. WhatsApp notifications bypass the complexities of international SMS, providing a seamless and cost-effective solution for global communication.
iv) Delivery and Read Receipts
Text Messages:
While some SMS services offer delivery receipts, read receipts are not standard, making it difficult for businesses to know if their messages have been read by recipients.
WhatsApp Notifications:
WhatsApp provides both delivery and read receipts, giving businesses clear insights into message status. This feature helps businesses track engagement and improve follow-up strategies, ensuring messages are seen and acted upon.
v) Interactive Communications
Text Messages:
SMS lacks interactivity. While two-way communication is possible, it is often limited and less engaging.
WhatsApp Notifications:
WhatsApp allows for interactive communication with features like quick replies, chatbots and group chats. Businesses can create more dynamic and responsive customer service experiences, leading to higher customer satisfaction and engagement.
vi) Security
Text Messages:
SMS is relatively insecure, as messages can be intercepted and are vulnerable to phishing and spam.
WhatsApp Notifications:
WhatsApp offers end-to-end encryption, ensuring that messages are secure and private. This level of security is crucial for businesses handling sensitive information, helping to build trust with customers.
vii) Integration with Business Tools
Text Messages:
Integrating SMS with other business tools can be challenging and may require additional software or services.
WhatsApp Notifications:
WhatsApp Business API integrates seamlessly with various customer relationship management (CRM) systems, marketing platforms and customer service tools. This integration streamlines business processes, enhances productivity and improves overall communication efficiency.
Using Pay Hero Kenya as your WhatsApp notification provider is highly effective and cost-efficient. Pay Hero Kenya offers competitive pricing, charging as little as 0.3 to 0.6 shillings per notification depending on the volume of messages sent. This makes it an affordable option for businesses of all sizes, especially those that need to send large volumes of notifications regularly. Pay Hero Kenya ensures that you get the best value for your money while maintaining high delivery and engagement rates. While text messages have their place in business communication, WhatsApp notifications offer a superior alternative in terms of cost efficiency, media support, global reach, message tracking, interactivity, security and integration capabilities. By leveraging WhatsApp for business communication, companies can enhance their customer engagement, streamline processes and reduce costs, ultimately driving better business outcomes. If you haven’t yet considered making the switch to WhatsApp notifications, now is the time to explore this powerful communication tool with Pay Hero Kenya giving you the best charges in the market.
